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Archive for the 'Mascot Ideas' Category

Speaking of …

Speaking of . . . . . . Griffins, did you know its bald eagle head hearkens back to W&M as Alma Mater of a Nation? . . . Kings and Queens, did you know W&M has a royal charter? . . . the Phoenix, did you know this mythical bird was on the seal [...]

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We’re excited about the unveiling of five mascot concepts. Visit the Mascot Search home page for a presentation of the five finalists and a chance to tell us what you think. The deadline for completing the feedback survey is 5:00PM on Thursday, January 7, 2010. http://www.wm.edu/mascot Hope you like them, – Susan T. Evans

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The W&M Mascot Committee will unveil 5 mascot finalists tomorrow morning about 9AM at http://www.wm.edu/mascot. Terry Driscoll, W&M Athletics Director and chair of the Mascot Committee, will be appearing on The Tide radio (92.3 FM) shortly after the announcement to discuss the five finalist concepts. Tune in to that interview which will be streamed live [...]

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So what will you see when you finally see the five mascot finalists? Sketches. Torch Creative is finishing up the creation of black and white sketches for each of the five mascot concepts. The main focus in each drawing will be “the head.” The “bodies” of each mascot idea will be represented in the sketches [...]

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Why we’re going to need your feedback.

Soon, the five Tribe mascot finalists will be unveiled. We are anxious to get your feedback on the options because you, yes you!, can help us create a great Tribe mascot. I followed the Roanoke College mascot search and this page describes how “public feedback was used to improve the initial concept.” Likewise, Tribe – [...]

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W&M signed a contract with Torch Creative

William & Mary has signed a contract with a Dallas-based company called Torch Creative. Soon, the firm will prepare pen and ink drawings of a few mascot concepts. Torch Creative specializes in team branding and corporate identity. The company’s client list includes several colleges and universities including George Washington University and Vanderbilt University. Follow Torch [...]

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“In Committee” – part 5

“Could we get something just a little bit different?” The Mascot Search Committee met again last week for more consideration of W&M Tribe mascot ideas. One theme that surfaced (and resurfaced) is that William & Mary deserves something different. There was a lot of discussion about how important it is for the W&M mascot be [...]

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Update on engaging a design firm.

A while back we wrote about engaging a design firm to help us with the mascot “creation” process. After a successful RFP (request for proposals), the final selection of a design firm is nearly complete. The next step will be working with the selected design firm to offer pen and ink drawings of a few [...]

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“In Committee” – part 4

Maybe you’re not a sports fan. Despite your absence at Tribe athletic events, you’re still likely to see the new W&M mascot! You’ll see it on t-shirts, caps, mugs … During our filtering of the mascot ideas, we are aware that this new symbol will be broadly used for marketing and merchandising. So we are [...]

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When I was a kid, I envisioned intricate and complicated Halloween costumes for myself. I can remember my mother saying, “I’m not sure we can make that idea into a costume that you can wear.” Now that I’m on the mascot search committee, I know exactly why she said that and what she meant. The [...]

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