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Archive for August, 2009

Update on engaging a design firm.

A while back we wrote about engaging a design firm to help us with the mascot “creation” process. After a successful RFP (request for proposals), the final selection of a design firm is nearly complete. The next step will be working with the selected design firm to offer pen and ink drawings of a few [...]

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“In Committee” – part 4

Maybe you’re not a sports fan. Despite your absence at Tribe athletic events, you’re still likely to see the new W&M mascot! You’ll see it on t-shirts, caps, mugs … During our filtering of the mascot ideas, we are aware that this new symbol will be broadly used for marketing and merchandising. So we are [...]

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When I was a kid, I envisioned intricate and complicated Halloween costumes for myself. I can remember my mother saying, “I’m not sure we can make that idea into a costume that you can wear.” Now that I’m on the mascot search committee, I know exactly why she said that and what she meant. The [...]

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“In Committee” – part 2

I’ve been joking for a few months that if you have to speak a paragraph to explain your mascot, it won’t work. Symbols work when they immediately convey a concept or a message to all who see them. When the Tribe fans see the W&M mascot for the first time, we don’t want them to [...]

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“In Committee” – part 1

We’re in committee – reviewing, perusing, considering, deliberating … So how do we go from hundreds of mascot suggestions to a handful of concepts that we can show to the William & Mary community? Currently, the work of the mascot search committee is directed toward narrowing your suggestions to just a few ideas for a [...]

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A New Feature of the Mascot Blog: “In Committee”

Over the next few weeks, we’ll be giving you the inside scoop on mascot search committee deliberations. As we review the many, many suggestions for a William & Mary mascot, we are sharpening our focus and committing to the selection of the ideal mascot. Stay tuned for part one of “In Committee.” – Susan T. [...]

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